Описание питча

This a new business that essentially combines two existing businesses in a new way: Airbnb and Hotel Tonight.

Airbnb (AB) is a site that allows hosts to rent out their personal apartments to travellers. The hosts put up listings on the site, including location, description, photos and pricing. The guests search for listings through the site, and book the one they like. There are many sites that do this. Airbnb is the largest. They have built a community where both hosts and guests feel very comfortable with hosting and staying.

Hotel Tonight (HT) is an app that offers “Last Minute” deals to travellers looking for hotel rooms. A traveller expects to find offers for tonight or tomorrow night, at rates significantly below the normal hotel rates. Hotel Tonight partners with different hotels to get them to offer discounted rates. The idea is the hotels are able to sell their rooms that are still vacant at the last minute, and make a lower rate, rather than none.

AirbnbTonight (ABT) is a combination of the two: offering Airbnb hosts a chance to offer their apartments out last minute. Travellers can expect to find vacation rentals for tonight or tomorrow at rates substantially below the normal price for the apartments.

We need a logo that reminds current Airbnb hosts and guests of the Airbnb logo, and also somehow indicates that it is a special service for last minute discounts. We should avoid infringing on Airbnb trademark.

There are no competitors currently in the space, that I know of.

The logo should convey reliability, sense of community, safety and also great value and saving money.